Website and Newsletter Advertising

The National Council of Nonprofits is a recognized leader and resource for America's charitable nonprofits. With more than 1.5 million site visitors annually and more than 35,000 opt-in newsletter subscribers, we can help your organization connect with the nonprofit audience you need to reach.

Nonprofit Essentials Newsletter

With more than 35,000 opt-in subscribers, Nonprofit Essentials is a trusted voice connecting nonprofits with the latest resources to build their capacity. The e‑newsletter is published once a month.

There are three options for advertising in Nonprofit Essentials:

  • Top Content ads ($750/issue) appear in the body of the newsletter, “above the fold,” and will link to a landing page of your choice.
  • Mid Content ads ($500/issue) appear in the body of the newsletter, usually after the first two featured stories, and will link to a landing page of your choice.
  • Bottom Content ads ($350/issue) appear in the body of newsletter, after the main features, and will link to a landing page of your choice.

Ads are preferred in .PNG format but can be accepted as .GIF, or .JPG. Ads should be no larger than 570 x 100 pixels, resolution of 300 dpi, and file size not to exceed 30kb. We cannot accept animated ads.

Only these three content ads are available per newsletter issue. The ads are typically booked months in advance, so reserve yours early. Frequency and package discounts are available. To reserve ad space, a non-refundable 50% deposit and a signed IO are required.

2023 publication dates:

  • January 18 (sold out)
  • February 15 (sold out)
  • March 15 (sold out)
  • April 12 (sold out)
  • May 24 (sold out)
  • June 21 (sold out)
  • July 19
  • August 16
  • September 13
  • October 11
  • November 8
  • December 6

Browse past issues of the newsletter (formerly known as Nonprofit Knowledge Monthly).

Contact Amy Silver O'Leary for information on availability and to reserve your space.

Website Advertising

Advertising opportunities are available in the form of a 728 pixels wide x 90 pixels tall image. Website ads will be accepted in .PNG, .GIF, or .JPG format, resolution of 72 dpi, and file size not to exceed 30kb. Your ad will have exclusive placement on the selected webpage, appearing for all visitors to that page during the advertising term.

Pricing: Ad placements on most individual pages are $250 per page per month. Premium pages are $450 per month. Distinct sections of the website with placement on multiple pages (for example, the Nonprofit Audit Guide or How to Start a Nonprofit sections) are priced separately. Frequency and package discounts are available.

For more information on available pages and traffic, contact Amy Silver O'Leary

All ad placements are subject to the approval of the National Council of Nonprofits. 

Back to main sponsorship opportunities page.

Terms and Conditions

All advertisements and sponsorships are subject to approval of the National Council of Nonprofits and may be declined. Ad placement within newsletters and on webpages will be at the Council of Nonprofits' discretion. 50% deposit must be paid to reserve ad space. While the Council of Nonprofits will strive to ensure delivery of publications on advertised publication dates, the Council of Nonprofits is not liable for any delays in such delivery.

Only organizations with an active, formal license agreement in place are licensed to use the National Council of Nonprofits' name, logo, and other marks in communications. Advertisers, event sponsors, and other supporting organizations are not licensed for such use.