Resource Library: Marketing and Communications

A Conversation with Jeff Bravin, Executive Director of the American School for the Deaf, on how to make in-person and virtual events accessible to the deaf, hard of hearing, and deaf-blind audience.

Nonprofits need to take notice that Google just raised the bar when it comes to demonstrating a website is secure.

Annual reports can be used to highlight a nonprofit’s mission and impact, thank volunteers and supporters, and make a case for donating to the organization. What makes an annual report compelling?

For nonprofits, telling your story — and empowering others to tell it on your behalf — is essential in building and sustaining critical connections with your community, volunteers, and donors.

Having a flexible communications plan or calendar as a guide allows your organization to be prepared for key dates and events, yet nimble enough to shift quickly to adjust to external developments.

The abrupt shifts on Twitter have been more jarring than subtler shifts of the past, forcing many people and organizations to quickly consider their next steps for Twitter usage.

Just as we purge our closets of styles (or sizes!) we haven’t worn in years, it may be time to start purging email list(s) of subscribers who haven’t interacted with your organization in years.

Email can easily be disregarded or missed. When you need a recipient to take an action, such as volunteer, sign a petition, call their elected officials, or donate, you need your message to work.

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