Insights and Analyses

Military spouses are well-suited to nonprofit work because they are highly educated, resilient, motivated team-builders with distinct competencies and experiences from living in diverse settings.

There are many reasons why veterans are ideal employees to help your nonprofit advance its mission.

A discussion of Building Movement Project's 2016 survey on nonprofits, race, and leadership and a request for nonprofits to complete the 2019 survey.

Heat maps can be a useful tool for your nonprofit to measure and improve the performance of your website and emails.

While it may seem like good short-term marketing, advertising an unrealistic share of funds going to program expenses undermines the long-term effectiveness of your organization and of all nonprofits.

The National Council of Nonprofits and others submitted an amicus brief opposing inclusion of the citizenship question in the 2020 Census. Tiffany Carter reports on the oral arguments in the case.

Email can easily be disregarded or missed. When you need a recipient to take an action, such as volunteer, sign a petition, call their elected officials, or donate, you need your message to work.