At a time when every dollar counts more than ever, relational fundraising can help your nonprofit hold onto new donors. Relational fundraising is a way to treat every donor as an individual with their own unique strengths, gifts, social networks and - of course - financial capital to contribute.
The Relational Fundraising Playbook from Every.org provides concrete ideas for beginning to become more relational with your donors. Some of the ideas can be implemented quickly, and others require additional time and/or outside assistance to set up.
To dive into this new tool, NCN’s Fund Development Manager Rob Hoshaw spoke with author and Every.org President Allison Fine. They discussed how this new playbook can help nonprofits overcome the “leaky bucket” phenomenon of new donors that you worked so hard to bring in only giving once, rather than being ongoing supporters. |