Show and Tell

Charitable giving incentives are vital to the work of nonprofits, which is why efforts are underway in several states to protect – and expand – tax provisions that encourage people to give more to nonprofit work. The Minnesota Council of Nonprofits (MCN) is among many state associations leading the charge in advocacy to strengthen charitable giving incentives in their state, having recently led a sign-on letter encouraging legislators to remove a floor and a cap on the current incentive (see story in April 16, 2018 Nonprofit Advocacy Matters).

While petitions and sign-on letters seem almost ubiquitous these days, many people never have an opportunity to see what happens to a letter after they sign it. MCN posted a video of their public policy team, Rebecca Lucero and Taylor Putz, arriving at the state Capitol to deliver the letter to legislators. Bravo to MCN for not just telling signatories that the letter would be delivered to the Capitol, but also showing them that delivery was made. The video and tweet provided a way for MCN to directly thank signers and invite more signers to join while engaging viewers on how easy and fun advocacy can be.