Marketing and Communications

Developing a tagline can strengthen brand recognition, grab audience attention, and pique interest in what you do.

How can you deliver genuinely valuable, well-crafted content that features a human voice while taking advantage of the efficiencies offered by AI? Let’s walk through some core principles.

Tune into this fun discussion where the Communication Cohort exchanges tips and tools for successfully marketing annual events, such as conferences, awards programs, giving days, lobby days, and more.

Nonprofits operate based on trust. Be clear and transparent about how you will use and protect your constituents’ data.

For nonprofits, telling your story — and empowering others to tell it on your behalf — is essential in building and sustaining critical connections with your community, volunteers, and donors.

Just as we purge our closets of styles (or sizes!) we haven’t worn in years, it may be time to start purging email list(s) of subscribers who haven’t interacted with your organization in years.

Email can easily be disregarded or missed. When you need a recipient to take an action, such as volunteer, sign a petition, call their elected officials, or donate, you need your message to work.

It’s difficult to cut through the noise of email inboxes and motivate people to not just read, but also to engage with your nonprofit's email messages. Here are things to be aware of.

Heat maps can be a useful tool for your nonprofit to measure and improve the performance of your website and emails.

A picture may paint a thousand words, it is said, but an infographic can go even farther using pictures, numbers, AND words to paint the bigger picture, tell the full story.

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