Nonprofits turn to tech to court younger, more diverse donors
Those smaller nonprofits have also been hit hard by the Great Resignation [2] and many have experienced an increase in demand [3] during the pandemic. Oh, and the complications of moving wholly online [4].
dds are that shift from in-person fundraising to online events was a hurdle for many small nonprofits (many of the same ones fighting for funds amid COVID) with little IT infrastructure, Cohen said. But it parallels a transition forced on many at the dawn of the internet.
Where does he see space for future innovation among nonprofits? Cryptocurrency donations [5].
“It mirrors what a lot of nonprofits went through 20 years ago when donating online really took off, “ Cohen said. Few nonprofits jumped headfirst into accepting online donations. “Now, it’s kind of taken over as the norm rather than a mailed check.“