Website and Newsletter Advertising

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The National Council of Nonprofits is a recognized leader and resource for America's charitable nonprofits. With more than 1.3 million site visitors annually and more than 25,000 newsletter subscribers, we can help your organization connect with the nonprofit audience you are trying to reach.

View information on our website traffic, tracked via Quantcast

Nonprofit Knowledge Matters Newsletter

Click the image above to see a sample issueWith more than 25,000 opt-in subscribers and an average open rate of 25 percent, Nonprofit Knowledge Matters is a trusted voice connecting nonprofits with the latest resources to build their capacity. The e-newsletter is published once a month.

There are three options for advertising in Nonprofit Knowledge Matters:

  • Top Content ads ($750/issue) appear in the body of the newsletter, between featured stories one and two, and will link to a landing page of your choice.
  • Mid Content ads ($500/issue) appear in the body of the newsletter, usually between featured stories two and three, and will link to a landing page of your choice.
  • Bottom Content ads ($350/issue) appear in the body of newsletter, usually between featured stories three and four, and will link to a landing page of your choice.

Ads will be accepted in .PNG, .GIF, or .JPG format, no larger than 500 x 75 pixels, resolution of 72 dpi, and file size not to exceed 30kb. We cannot accept animated ads.

Only these three content ads are available per newsletter issue. The ads are typically booked months in advance, especially the top-content ad, so reserve yours early. Frequency discounts are available.

The open rate for Nonprofit Knowledge Matters for January 2017 through March 2018 was 25.65 percent. The click-through rate was 3.01 percent.

Upcoming publication dates​​:

  • October 10, 2018
  • November 14, 2018
  • December 5, 2018
  • January 23, 2019
  • February 20, 2019
  • March 20, 2019
  • April 17, 2019
  • May 15, 2019
  • June 12, 2019
  • July 10, 2019
  • August 7, 2019
  • September 18, 2019
  • October 16, 2019
  • November 13, 2019
  • December 11, 2019

Contact Amy Silver O'Leary for information on availability and to reserve your space. Click here to browse past issues of the newsletter.

Website Advertising

Advertising opportunities are available in the form of a 250 x 250 pixel image to be placed in the left sidebar of this website (hyperlinked to your site). See the image with the billboard on the left side of this page for a demonstration of the approximate size and placement your business can expect. Your company will have exclusive placement on the selected webpage, with your ad appearing for all visitors to that page during the advertising term. 

Pricing: Ad placements on most individual pages are $250 per page per month. Premium pages are $450 per month. Distinct sections of the website with placement on multiple pages (for example, the Nonprofit Audit Guide or How to Start a Nonprofit sections) are priced separately. Frequency discounts are available.

Ad specifications: May not exceed 250 pixels wide or 250 pixels tall. Ads accepted in .png, .jpg, or .gif format only. No animated ads will be accepted.

Ready to reserve your space? Contact Amy Silver O'Leary with information on the page(s) you would like your company's ad to appear on to receive information on page traffic, availability, and pricing.

All ad placements are subject to the approval of the National Council of Nonprofits. 

Back to main sponsorship opportunities page.

Terms and Conditions

All advertisements and sponsorships are subject to approval of the National Council of Nonprofits and may be declined. Ad placement within newsletters and on webpages will be at the Council of Nonprofits' discretion. 50% deposit must be paid to reserve ad space except where the advertiser's policy prohibits advance payment. While the Council of Nonprofits will strive to ensure delivery of publications on advertised publication dates, the Council of Nonprofits is not liable for any delays in such delivery.

Only organizations with an active, formal Affinity Program or other license agreement in place are licensed to use the National Council of Nonprofits' name, logo, and other marks in communications. Advertisers, event sponsors, and other supporting organizations are not licensed for such use.

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