Hopefully, you’ve already completed the new Race to Lead survey from the Building Movement Project (BMP). If not, then please consider this your personal invitation to take the survey. We asked Sean Thomas-Breitfeld of BMP to lead off this edition with an article about what was learned from the first Race to Lead survey and some new resources they are working on to advance the nonprofit community’s diversity, equity, and inclusion efforts.
Our other articles this month encourage nonprofits to embrace heat and sunshine – heat maps of your organization’s data and the sunshine of transparency. Both can be beneficial in increasing effectiveness and communicating with the people who help advance your nonprofit’s mission. Stay cool and enjoy the rest of your summer!
Join the Race to Lead!
The first Race to Lead survey, conducted in 2016, advanced the sector’s knowledge of the work that we, collectively, need to do to advance diversity, equity, and inclusion in our organizations. That initial survey busted some myths, including pointing out how respondents of color were no less ready to lead than respondents who are white. Building on what we all shared and learned from that first set of data, a new Race to Lead survey is now in the field. We urge every reader of Nonprofit Knowledge Matters to take the survey – and spread the word to others in the nonprofit community.
What the first Race to Lead survey revealed – and how your nonprofit can take just a few minutes to share your thoughts and advance diversity, equity, and inclusion in the sector…
Embrace the Heat (Maps)
Take a break from the heat maps on your local weather forecast to take a look at a heat map of a different kind – one created with data from your nonprofit’s website or newsletter. Going beyond a text-based list of what links were clicked the most, you can easily prepare a heat map that provides a powerful visual representation of where in a message or on a webpage people are clicking on links. Looking at where your readers and visitors are clicking can help your nonprofit adjust future messaging to be more effective.
Let the Sunshine In
Sunshine isn’t just something that can lift our spirits, it’s good for our organizations. Nonprofits are already transparent by nature. Many choose to go beyond legal disclosure requirements to provide stakeholders, including potential staff, volunteers, donors, and others, with more information about their work. Late summer is a great time to review how transparent your nonprofit is being. And, just like with the real sun, a little moderation and common-sense are still called-for to protect sensitive information.
Nonprofit Knowledge Nuggets
New fact sheet about nonprofits from U.S. Small Business Administration
A fresh perspective on nonprofit advocacy
Supporting nursing mothers in the workplace
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