Don’t try to beat the heat this August, embrace it! Heat maps can be a useful tool for your nonprofit to measure and improve the performance of your website and emails.
Every day, nonprofit emails need to compete with everything from the latest sales at local stores and breaking news alerts to neighborhood listservs and family photos and on and on.
We all use email to communicate to some degree. (We know this because you likely got to this story by reading an email from us and clicking a link in it.) Email is quick. It is efficient. It costs a lot less than direct mail.
Spring is in the air. Many of us are doing some spring cleaning at home, but when was the last time your nonprofit did some technological spring cleaning?
