Communications

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Don’t try to beat the heat this August, embrace it! Heat maps can be a useful tool for your nonprofit to measure and improve the performance of your website and emails.

Categories: Communications
Tags: Heat Map, Analytics, Websites, Email, Newsletters
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I am in the process of revamping and reimagining a nonprofit’s primary email marketing newsletter. As a result, I signed myself up for email correspondence from comparable, like-minded brands.

Categories: Communications
Tags: Calls to Action, Effective Communications
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Every day, nonprofit emails need to compete with everything from the latest sales at local stores and breaking news alerts to neighborhood listservs and family photos and on and on.

Categories: Communications
Tags: Email, Newsletter, Survey, Engagement, Feedback
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We all use email to communicate to some degree. (We know this because you likely got to this story by reading an email from us and clicking a link in it.) Email is quick. It is efficient. It costs a lot less than direct mail.

Categories: Communications
Tags: Email, Open Rates, Click-Throughs
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Spring is in the air. Many of us are doing some spring cleaning at home, but when was the last time your nonprofit did some technological spring cleaning?

Categories: Communications
Tags: Email, Engagement
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Planning your nonprofit’s communications schedule in today’s chaotic world with its non-stop news cycle and attention spans shorter than the blink of an eye can seem daunting.

Categories: Communications
Tags: Planning, Strategy
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You’re facing a deadline. It’s the end-of-the-year fundraising push, and you are trying to draft the most compelling message possible.

Categories: Communications
Tags: Reframing, Human Services, Communications
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Over the last several years, the .org domain extension has become synonymous with nonprofits in the United States.

Categories: Communications
Tags: NPTech, technology, Websites, Branding
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