As United Way shrinks, some nonprofits are left behind

As United Way shrinks, some nonprofits are left behind

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Still, revenues have declined — at the Greater Twin Cities agency and across the country.

And Jon Pratt is not predicting a turnaround.

“United Way is trying to canoe upstream,” said Pratt, director of the Minnesota Council of Nonprofits, which represents 2,000 groups.

Modern donors like to pick their own charities, he said. They are less enthused about giving to United Way at work, and they are accustomed to the instant gratification the internet provides.

United Way is stalling in a thriving economy, which makes the declines even more alarming.

“All the nonprofits are worried,” said Pratt. “It is a loss. It is a vacuum. Clearly, this appears to be a new long-term trend.”

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Twin Cities Pioneer Press

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