Salvation Army's Red Kettle campaign nearly $400,000 short of its goal

Salvation Army's Red Kettle campaign nearly $400,000 short of its goal

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The last-minute push to fill red buckets happens as fewer people make in-person donations nationally and more give online, said Rick Cohen, spokesman for the National Council of Nonprofits.

The Salvation Army, too, is promoting online giving at OnlineRedKettle.org. Officials have not tallied online donations earmarked for Western Pennsylvania during the 2014 campaign, Fencik said.

“In the case of the Salvation Army, it may actually be beneficial to them,” Cohen said, “because when somebody goes to the Red Kettle outside their grocery store, they're generally giving pocket change or a couple of bucks, and if somebody's donating online, they're probably likely to give $5 or $10.”

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Pittsburgh Tribune-Review
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