Salvation Army has slow seasonal start

Salvation Army has slow seasonal start

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Nationwide, fewer people are cutting checks to charities in person and more people are giving online, said Rick Cohen, spokesman for the National Council of Nonprofits.

The Salvation Army, too, is trying to promote online giving at OnlineRedKettle.org. Individuals, groups and companies can set up their own online red kettle link, becoming a virtual bell-ringer for a ZIP code they designate.

“You're seeing a lot more inventive things like that,” said Cohen, such as the recent news that Girl Scouts have started selling cookies online. For The Salvation Army, online giving could produce more $5 or $10 donations as opposed to the pocket change a shopper has on hand, he added.

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Pittsburgh Tribune-Review
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