Nonprofits juggle in-person, virtual programming to meet fundraising goals

Nonprofits juggle in-person, virtual programming to meet fundraising goals

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“Typically what I’ve seen is that (nonprofits) aren’t canceling events as much as they were in 2020,” said Donna Murray-Brown, president and CEO of the Michigan Nonprofit Association. “They are turning to virtual events at the risk of not staying connected to donors and the communities they serve.”

This year has brought a wide range of approaches to in-person nonprofit events and fundraisers, Murray-Brown said. Some are choosing to hold small or in-person events with mask requirements and additional safety measures, while others continue to hold virtual events or a hybrid with in-person and online elements, she said.

“There has been a range of ways events are happening that are as diverse as the nonprofits themselves, and I think that is what the future will look like,” Murray-Brown said. “When nonprofits dig deep and think about who they are serving and how needs can be met for their community, you’ll see myriad ways people are making connections that are effective.”

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MiBiz
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