Months Before 2020 Census Gets Underway, State Nonprofits Boost Campaigns

Months Before 2020 Census Gets Underway, State Nonprofits Boost Campaigns

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Also picking up its efforts is the Michigan Nonprofit Association (MNA), which is investing nearly half a million dollars in a statewide campaign that will target mediums as diverse as billboards, cable television, secretary of state offices, and social media in the weeks before Thanksgiving. The campaign will be followed up by an even larger campaign next year.

“With so many competing messages and people leading busy lives, we thought it was important to start to introduce this to people (sooner),” explained Joan Gustafson, MNA’s external affairs officer, in comments to Crain’s Detroit Business.

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