Michigan Nonprofit Association targets undercounted populations in statewide census campaign

Michigan Nonprofit Association targets undercounted populations in statewide census campaign

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The Michigan Nonprofit Association has launched an eight-week, statewide media campaign to get historically undercounted populations thinking about the 2020 census and the importance of getting a full count of residents.

The multimedia campaign will run in rural and urban communities that are home to the state's undercounted populations. It will include ads on social media, Gas Station TV, the Michigan Video Network shown in 131 full-service Secretary of State offices, radio and television through ads run on Comcast, Spectrum, Direct TV, Dish and WOW in select Michigan communities.

The $480,000 campaign, which runs through Nov. 22, will also include billboard advertisements in Detroit, Dearborn and Pontiac.

The campaign is meant to introduce the U.S. census, to make people aware it's coming, and to understand the importance and how it impacts their communities and families, said Joan Gustafson, external affairs officer for the Michigan Nonprofit Association.

Source Name: 
Crain's Detroit Business
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