Making Diversity a Priority

Making Diversity a Priority

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Diversity can have a big impact on financial performance, as many grant-making foundations consider the makeup of a nonprofit's board, leadership, and staff when making decisions around philanthropic giving. Having a diverse workforce can also affect mission success: when communities do not see themselves reflected in a nonprofit's workforce, they may be less willing to connect and engage.

"It really is at the bottom line for nonprofits," says Rick Cohen, chief communications officer at the National Council of Nonprofits. "Each organization can benefit in a different way, but at the end of the day, a more diverse workforce helps advance our communities, and that's what we're here for."


Many nonprofits fall short when it comes to attracting a diverse pool of candidates. Worse, they alienate potential employees through their hiring and onboarding processes.

"If you're just putting a job description in a spot where you're going to get the usual suspects applying for a position, that's not a way to bring in additional candidates," Cohen says.

Source Name: 
The Nonprofit Journal
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