How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

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"It's about the evolution of giving," said National Council of Nonprofits communications director Rick Cohen. "In the past, there were a few big brand names for people looking to give. Now, if a natural disaster happens, rather than donate to one size fits all, it's a lot easier for people to find more specific nonprofits to align with their more specific interests."

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