How Financial Technology Is Making It Easier to Donate to Charities
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“Different ways of engaging new donors is a good thing,” says Rick Cohen, chief communications officer of the National Council of Nonprofits. “Meeting people where they are is a good thing.”
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How much impact donation apps will actually have on charitable giving, however, remains to be seen. For many organizations, the amount of money raised through microgiving platforms may be negligible, Mr. Cohen says. The platforms often extract fees, which diminish the gifts. And not all of the apps make it possible for nonprofits to know who is donating, and for those relationships to grow.
Source Name:
The Wall Street Journal
