Greitens scandal casts shadow on Mission Continues veterans charity

Greitens scandal casts shadow on Mission Continues veterans charity

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The charity now faces the worst-nightmare Catch-22 for nonprofits: Trying to remain out front and transparent while not adding to media hype that could harm donations.

“It sounds like they are doing what they should in being communicative with their donor base and being transparent,” said Rick Cohen, the chief communications officer for the National Council of Nonprofits, the nation’s largest network of charitable nonprofits.

That said, how it’s hitting donors is “difficult to say when you are looking at everything in balance, with people seeing and hearing everything in the news in a bad light vs. them continuing to share what’s going on, what’s steps they are taking,” he said. “My hope is the veterans the organization works with won’t be negatively affected while this goes on.”

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Stars and Stripes
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