A force for fundraising: Dana Rinderknecht drives Colorado Gives Day

A force for fundraising: Dana Rinderknecht drives Colorado Gives Day

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Colorado Gives Day has grown at lightning speed, from $8.4 million that first year to $26.3 million in 2014. The number of donors has grown to 43,979 from 12,540 .

Over five years, the one-day-only online fundraiser has logged nearly $83 million in donations for Colorado nonprofits — making it one of the largest local Giving Days in the country. Tuesday is its sixth 24-hour blitz.

"She is the driving force," Colorado Nonprofit Association membership services director Gerry Rasel said. "Dana would never say that — she would just say she's one part of it. But I find that difficult to believe. Her passion has driven Colorado Gives Day to be as successful as it has been."

Source Name: 
The Denver Post
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