Five thought leadership tips for nonprofit CEOs

Five thought leadership tips for nonprofit CEOs

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It should be no surprise that thought leadership marketing is an effective tool for supporting a nonprofit’s mission. After all, when your organization is out to make the world a better place, it typically has better-than-average stories to tell. What is surprising is how few nonprofit CEOs take the lead in thought leadership.

I sat down recently with Rick Cohen, Chief Communications Officer and Chief Operating Officer for the National Council of Nonprofits to explore why and how those at the head of nonprofits should be leveraging their organization’s intellectual capital. Five key points emerged from our discussion:

One: Turn thought leadership into conversation leadership.

I started the interview by asking exactly what thought leadership means in a nonprofit context. Cohen answered that, “Thought leadership is not just teaching; it’s a conversation. It’s sharing some of the wisdom that you’ve acquired, some of the lessons that you’ve learned along the way and engaging with others so that they can discover how those lessons apply to the work they’re doing.”

Source Name: 
CEO World
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