Facebook’s Grip on Data Leaves Nonprofits Leery of Donate Button

Facebook’s Grip on Data Leaves Nonprofits Leery of Donate Button

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By default, nonprofits only receive a donor’s name and donation amount, a virtually useless data set for fundraisers with a goal of building long-term relationships. The importance of following up with news and future fundraising opportunities means that email addresses, phone numbers, and physical mailing addresses are gold to nonprofits -- and almost none of that gold is available through Facebook’s donation system.

“Just like you hear in business where it costs less to keep a customer than get a new one, the same goes for donors to nonprofits,” said Rick Cohen, the chief operating officer at the National Council of Nonprofits.

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Bloomberg Technology
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