Early Signs Point to Another Big Growth Year for Giving Tuesday

Early Signs Point to Another Big Growth Year for Giving Tuesday

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Nearly 18,000 corporate, civic, and charity partners have registered to participate in Giving Tuesday, launched in 2012 by the United Nations Foundation and the 92nd Street Y, in New York City. 

Even the Congressional Future Caucus has joined the movement by pushing a resolution to have Giving Tuesday declared a national day of giving and volunteerism.

The most ambitious efforts include the Donors Forum of Illinois and its #ILGiveBig campaign and the Maryland Association of Nonprofit Organizations, through #MDGivesMore, which have set their goals at a combined $24.2-million in contributions to charities in those states. The United Methodist Church, which raised $6.5-million on Giving Tuesday 2013, has upped its target to $8-million this year.

And the University of Michigan will launch Giving Blueday, and attempt to generate $1-million for 70 nonprofits and groups tied to the institution. It will mark the first Giving Tuesday effort for the Big Ten college.

Source Name: 
The Chronicle of Philanthropy

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