Blue Cross and Blue Shield of Louisiana, ExxonMobil and the Baton Rouge Area Foundation are leading a new kind of corporate philanthropy in the Capital Region

Blue Cross and Blue Shield of Louisiana, ExxonMobil and the Baton Rouge Area Foundation are leading a new kind of corporate philanthropy in the Capital Region

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“We know that there are times when product line influences a company’s support of a particular cause,” says Kelly Pepper, president & CEO of the Louisiana Association of Nonprofit Organizations, or LANO. “For example, ‘pharma’ might look to health fields. Abita Beer raised money for hurricane relief through Restoration Pale Ale, and Mignon Faget raised funds for the Coalition to Restore Coastal Louisiana through its pelican necklace. These are cases where it adds that human element to the corporate image, and it’s a good thing for everyone.”

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In the case of one of LANO’s donors, Capital One, that need is in building capacity among grantees to which Capital One gives money each year. Pepper says Capital One contracts with LANO to help train these nonprofits to leverage donations and think more strategically about long-term problem solving. The company is interested in not only giving to certain charities, but in seeing those charities get better at what they do, Pepper says.
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Greater Baton Rouge Business Report
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