7 Ways to Ensure Safety and Privacy for Nonprofit Donors

7 Ways to Ensure Safety and Privacy for Nonprofit Donors

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“I think people are beginning to recognize that small overhead will make the nonprofit less efficient than if they spent some money on technology to help with the organization’s marketing and communications, as well as to improve security,” Hedstrom says.

Rick Cohen, COO at the National Council of Nonprofits in Washington, D.C., adds that the process can be so bottom-line driven that nonprofits don’t always have an opportunity to tell donors about their recent technology improvements. He recommends that nonprofits spell out these investments in their annual reports.

While Hedstrom and Cohen point out that there’s a lot of attention paid to the bottom-line approach, the 2018 Global Trends in Giving Report found that donors are becoming more concerned about security and privacy.

According to the report, 83 percent of North American donors do not want the nonprofit to share their contact information with other organizations. And, 93 percent say they want nonprofits to make a concerted effort to protect their contact and financial information from data breaches.

So, it’s time for nonprofits to focus and get more serious about privacy and security. Here are some tips based on interviews with Hedstrom and Cohen:

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BizTech Magazine
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