Social Media

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Facebook aims to boost charities with improved 'Donate' button and new tools

"Nonprofits want to engage their audience on Facebook but have had consistent issues with doing that with some of the ways that the algorithms have worked in terms of displaying information on people's News Feed," said Rick Cohen, director of...

Tags: Social Media, Facebook, Online Giving, Fundraising
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Ice Bucket Challenge success impressive, but hard to repeat, experts say

"Part of it likely is because it was started by individuals and not by an organization, and that made it that much more authentic feeling," said Rick Cohen, director of communications for the ...

Tags: Fundraising, Social Media, Ice Bucket
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Facebook Organic Reach Decline Called Catastrophic For Nonprofits As News Feed Visibility Vanishes

“We’ve heard quite a bit about it,” said Rick Cohen, a spokesman for the National Council of Nonprofits.

Tags: Social Media, Fundraising
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