+“It’s primarily a matter of timing,” said David L. Thompson, vice president of public policy for the National Council of Nonprofits, the nation’s largest network of nonprofit organizations.
+But some nonprofits lag behind for-profit crowdfunding campaigns as consumers give more to businesses and individual causes, no matter how outlandish.
+Recently, Jan Masaoka found out that a friend with multiple sclerosis created a GoFundMe to help make her sister’s home wheelchair accessible. She didn’t hesitate to help.
+Rick Cohen, spokesman for the National Council of Nonprofits, says crowdfunding sites are particularly successful because they are more likely to go viral, and are a good way to quickly get a mini-fundraiser up and running.
