+For-profit giving normalized as crowdfunding matures
But some nonprofits lag behind for-profit crowdfunding campaigns as consumers give more to businesses and individual causes, no matter how outlandish.
+
+How we give is changing
Recently, Jan Masaoka found out that a friend with multiple sclerosis created a GoFundMe to help make her sister’s home wheelchair accessible. She didn’t hesitate to help.
+Donate to victims of tragedies smartly
Rick Cohen, spokesman for the National Council of Nonprofits, says crowdfunding sites are particularly successful because they are more likely to go viral, and are a good way to quickly get a mini-fundraiser up and running.
