Technology Planning: Are You Navigating without a Map?

December 5, 2012

Alliance of Arizona Nonprofits”Unfortunately, when it comes to strategic planning, technology is often put into this specialized category and is seen as costly and complex,” says Patrick McWhortor, president and CEO of the Alliance of Arizona Nonprofits. “I advise nonprofit leaders not to think about the technology, but to think about the key that tech provides to achieve some strategic goal.” McWhortor says that tough economic times require nonprofits to be creative in how they operate and technology “is just one of the tools in our toolbox to do so.” According to McWhortor, whether you’re using technology to deliver a new service or taking existing processes and making them more efficient, the key is that technology “should be put in the same strategic context as any other resource.”