National Council of Nonprofit Associations

Corporate sponsorship is a terrific way for a business to support a nonprofit's mission and for a nonprofit to realize revenue to help move that mission forward. By making a financial contribution that is visible, the business gains public recognition for its support. Fundamentally nonprofits need to recognize that in order to attract a corporate sponsor, the nonprofit needs to offer the business an attractive return for its investment, such as recognition for the corporation's support in a very public way.

Welcome to the National Council’s Toolkit on H1N1 Flu Preparedness for Nonprofits (2009) (updated November 16, 2009)

August 2009 – Special Reports No. 8 and 9 Highlight Recent Survey Data on the Impact of the Economic Crisis on the Nonprofit Sector

New survey data reported in the spring and early summer of 2009 sheds light on important collective experiences of nonprofits all around the country:

From February 3 through 13, the Alliance of Arizona Nonprofits queried nonprofits across the state about the effects of the recession on their operations. Responses from 87 organizations approximately reflect the diversity of all organizations in Arizona, based upon geography, mission and budget. Organizations providing services in every county of Arizona were included in the survey.

The conclusion of "Finding a Way," demonstrates that while revenues are down and services are affected, Arizona nonprofits are being creative about finding a way to keep essential services afloat during the recession.

A summary of the survey findings shows that:

• Nonprofit revenues are down an average of 18% and 64% of organizations expect them to decline further in 2009.
• One-quarter of nonprofits have laid off staff or plan to enact layoffs this year. That could translate into more than 5,000 nonprofit employees out of work.
• Meanwhile, 75% nonprofits saw the demand for their services rise during 2008 and more than 80% expect that to happen in 2009.
• Therefore, because of tight budgets, many Arizona residents and communities will be affected: nearly 40% of organizations will either reduce the level of service or the number of people served as a result.

The Louisiana Nonprofit Sector Fiscal Health Survey presents a snapshot of the state of Louisiana's nonprofits during the current economic crisis. As the survey asserts, any understanding of the economyls impact on Louisiana is drastically incomplete without taking into account the health of the nonprofits that act as safety nets for all communities.

The authors of this study, the Louisiana Association of Nonprofit Organizations (LANO) and Capital One, will discuss the survey's findings in a series of outreach meetings in Louisiana communities, using these meetings as a base for collaborative approaches to help nonprofits respond to the economic crisis.

Read the full report

According to Economic Outlook 2009 , a new report from Donors Forum, Illinois' vibrant nonprofit sector is raising concerns about the effect of the economic crisis on charitable giving and demand for services, and in turn, nonprofits and grantmakers are responding in proactive ways to meet current challenges. The report is based on responses from 260 nonprofit organizations and 54 grantmakers in Illinois to a survey conducted in the late fall by Donors Forum.

Impact
Economic Outlook 2009 features responses from organizations directly affected by the economic downturn and mortgage crisis as well as grantmakers that fund them. Key findings include:

• Nonprofits and grantmakers reported that operating revenues (for nonprofits) and assets (for grantmakers) have declined in the last year. Seventy percent of grantmakers reported that lack of asset growth or income was a "very important or moderately important issue within their organization."
• Nonprofits were more likely to mention government funding cuts or delays and declines in corporate giving than to mention declines in foundation and individual giving over the last year.
• Two-thirds of nonprofits surveyed reported an increase in requests for services.

Both grantmakers and nonprofits reported that the sector has not yet felt the full impact of the economic crisis. The report also showed how nonprofits and grantmakers are responding to economic challenges. In many cases, prominent strategies include a heightened emphasis on sustaining and building the capacity of nonprofits.

Read the full report

In April, the Michigan Nonprofit Association and the Johnson Center at Grand Valley State University surveyed over 175 nonprofits in Michigan to assess the trends of government funding in Michigan's nonprofit sector. This survey was conducted to follow up on a January report which revealed that 45% of nonprofits were experiencing delays in scheduled government payments.

In this most recent survey, organizations were asked to identify specifically where the delay in government funding was occurring: 39% reported delays at the Local level, 26% reported delays at the State level, and 16% reported delays at the Federal level. The survey also found that 49% of responding organizations reported raising less financial/in-kind support in 2009 compared to previous years.

Read the full report

In mid-January, the Michigan Nonprofit Association and the Johnson Center at Grand Valley State University surveyed over 200 nonprofits in Michigan to determine how the recent financial crisis has affected their organizations.  The results from this survey revealed that:

• Nearly half (45%) of responding nonprofit organizations raised fewer funds in 2008 year-end fundraising compared to previous years.
• Similarly, 45% of nonprofits receiving government funding have experienced delays in scheduled government payments.
• Of the 44% of organizations that have seen a decrease in cash flow, the majority (57%) have reduced the number of employees in their organization.

Read the full report

In May 2009, The Nonprofit Center at La Salle University’s School of Business, solicited nonprofit organizations in the region, via email and its website, to complete a short online survey regarding the impact of the current economic situation. View a summary of the survey's findings

To better understand the impact of the current financial crisis on Idaho's nonprofits, the Idaho Nonprofit Center conducted an online survey of nonprofits in the state during the month of January 2009. This Current Conditions Survey was designed to provide a quick, real-time analysis of nonprofit challenges as we enter 2009. Although not statistically valid, the 270 responses represented nonprofits from every area of the state and a wide variety of missions and budget sizes. Read the full report